September is the new January?

I read somewhere that September is the new January and it’s so true, it does feel like a new beginning at times. The fact that summer was literally switched of a couple of weeks ago has only added to that feeling.

It’s also almost the start of the 4^th and final quarter of the year and the last chance to hit those targets you set out to achieve at the beginning of the year.

Just 3 things to do in this period:

1. Start planning for Christmas and the (real) new year – whether that be developing campaigns or packages to bring more business in if it’s a particularly slow time for your business, or bringing in extra support if its one of your busiest periods
2. In conjunction with point 1, you could start reviewing how your business has gone in 2013. What went well, what didn’t go so well. What can you do between now and the end of the year to make things better?
3. Have a look at the major events taking place in 2014, what’s going to be trending next year that will negatively or positively impact your business. What can you can jump onto to benefit your business?

Here are a few to get you started…

Sporting events: Commonwealth Games in Glasgow, Winter Olympics in Russia, FIFA World Cup in Brazil

Other notable events: Local and European Elections; Completion of The World Trade Center

Marketing Trends: Content marketing and mobile/tablet compatible content are going to be more necessary than ever for businesses. Email marketing is still the most effective and most popular marketing activity. Very niche businesses are doing better than ever.

Get in touch to discuss options for a final push in 2013 and/or planning for 2014.