2013: Marketing Activities With No Marketing Strategy?

At the end of every year marketers go through this process of predicting the marketing trends that will be most prevalent in the coming year and encourage business owners to take note.


Every year the pleas for businesses to further embrace social media/digital marketing get louder and louder. 2013 is no exception.


Some of the predictions include:

  • Consumers will fall in love with email again
  • The quality of fans and followers will matter more than quantity
  • 2013 will be the year of Instagram
  • Business to Business Social media will finally come of age
  • Content becomes King of Kings

Source: ExactTarget.com – 25 Inspired Marketing Predictions for 2013


Taking on board these predictions and implementing these activities is all well and good, but what I find generally lacks in businesses are the long term overarching strategies encompassing these activities.


Why are you doing them?


How do you plan to integrate the activities to better work for your business?


Marketing activities without the marketing strategy often result in short term fixes and not long term growth.


Take the time now to plan out your marketing for 2013.


What do you want to get out of your activities?


How will you integrate them to get the most effect?


What is your strategy?



I’m offering a FREE 45 minute consultation and strategic review of your business via telephone or skype. PLUS 10% off any services booked by 31st January 2013.


Email hello@greenbeanmarketing.co.uk and quote 2013 OFFER in the subject box.



Categories : Branding, Consistency, Foundations

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