I’m on a mission over the next few weeks to find out business owners’ biggest marketing challenges. If they are the same as they’ve always been or have changed over time. With the emergence and accessibility of social media and the ability to find out about everything and anything at our fingertips, have the… Read more »
Posts By: admin
To Be Niche or Not To Be Niche?
Posted by admin & filed under Branding, Challenges, Consistency, messages, Planning, positioning, Strategic Marketing.
It’s the age old problem isn’t it when you’re starting your business… Do I focus my business on one group of people or do I open it up to everyone and anyone who’s interested? The truth is all business are ‘niche’ at some level. All businesses, whether they know it or not, ‘speak’ to a… Read more »
Your Message Is Getting Through
Posted by admin & filed under Challenges, Inspiration, messages.
I had a rather challenging but positive International Women’s Day. I spent it at the Harris Girls’ Academy East Dulwich delivering three workshops on marketing planning. It was part of the schools Business Day in celebration of International Women’s day. The workshops were to help the girls promote the schools social enterprise HOPE (Helping… Read more »
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