OK, I’ll be the first to put my hand up and say I had never heard of this term, until I started researching the content for my next workshop.
You get a sense for what it is just in the name…
Essentially its what consumers (that’s me and you) feel when we are given so many options that we can’t make a decision.
You know… you’re in the biscuit aisle at your local Tescos for 30 minutes trying to quickly pick up a little something because you have the munchies… choice anxiety!
In today’s global, digital and entrepreneurial world people have limitless options open to them in almost every area of their lives.
As businesses our main goal is essentially to eliminate choice. We want consumers (or other businesses) to come directly to us, and not to our competitors when making a purchasing decision.
OK, so maybe not completely eliminate choice, that would leave a few very large companies effectively running the world. But we want to be the first business our clients consider when making that specific purchasing decision.
We want to simplify the buying decision.
This is exactly what branding does.
Successful brands are almost always first choice.
You need a new laptop, which brand first comes to mind?
Building a successful brand means doing a few things very well…
I’m running a Branding & Positioning Your Business for Growth workshop on the 19th March where I’ll be working with business owners on how to really create standout with their business, from the inside out, and attracting the high value clients they want. Why don’t you join us?