So we’re coming to the end of September. I hate to add to the creeping reality but Christmas will soon be upon us. It’ll be open season for business owners to find gifts to thank the clients they’ve had in the year.
Before you order another set of ballpoint pens or a batch of 2014 calendars, stop yourself, have a think…
Now what is the real reason you’re sending your client a gift?
To say thank you for their custom?
To remind them that you are still here when they need you?
To gain brownie points for future business?
What you really want is to create a positive and memorable experience for that client at the point in which they receive the gift. Done properly you’ll be etched in that person’s memory for a long time.
“people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
Now finding a great thank you gift doesn’t have to be expensive, it just needs a little thought and creativity.
Read how one piece of direct marketing got my attention.
A few of thank you gift suggestions for a few businesses I know of or have worked with:
Some things to consider before choosing a gift for a client:
What gifts will you be sending to your clients this season?
What interesting gifts have you receive from suppliers?