What Guest Lecturing Taught Me…

Posted by & filed under Challenges, Foundations, Goals, Inspiration, Planning, Services, Strategic Marketing.

Last week I had the pleasure of delivering a Marketing Planning talk to the lovely ladies and gentlemen at the Women’s Business Centre at Newham College of Further Education. It was part of the Business Start Up course they run.   A fantastic group of people they were evidently very passionate about their businesses.  … Read more »

Read this before you order another batch of promotional pens or calendars! Pt.1 – Gifts

Posted by & filed under Branding, business-development, Client Relationships, Inspiration, messages, Promotions, Small Business Marketing.

So we’re coming to the end of September. I hate to add to the creeping reality but Christmas will soon be upon us. It’ll be open season for business owners to find gifts to thank the clients they’ve had in the year.   Before you order another set of ballpoint pens or a batch of… Read more »

Value for money is Value for money

Posted by & filed under Branding, Challenges, Packaging, positioning, Pricing, Services, Small Business Marketing, Strategic Marketing.

I finally succumbed, I’ve signed up to Utility Warehouse. You might recognise the name of the company that provides a range of low cost household utilities.   As a small business owner you’re bound to have met at least one of their distributors as they are everywhere.   You may be surprised to hear that… Read more »